Brewed By The Sun
Like a lot of younger South Africans, I’ve found the daily vlog of YouTuber: Ben Brown both entertaining and insightful into the world outside my front gate. Similar to his friend Casey Neistat, Ben travels the world, works within the video and photo creative industry and is able to create these entertaining daily videos regularly.
One evening, I stumbled upon his latest post while Ben was on tour in Singapore with Heineken. The whole point of the visit to this beautiful country was to showcase Heineken’s project: Brewed By The Sun. The project summarily entails creating the refreshing commercial beverages while reducing the carbon footprint and environmental impact of the brewing and production process.
The latest beer brewed through this solar process is called Tiger Beer, by Heineken. The beer is brewed at the company’s largest rooftop solar installation worldwide, in Singapore. The result will be that every Tiger® Beer consumed in Singapore will be brewed by solar energy. This makes Tiger® the most recent addition to a family of HEINEKEN brands now being ‘brewed by the sun’ thanks to the implementation of solar panel sites at many of our breweries. These include the Wiekse brand in the Netherlands, the Gösser brand from our CO2-neutral brewery in Austria and Birra Moretti Baffo d’Oro in Italy.
The solar brewery is estimated to run for the next 25 years, the resulting renewable energy will help APBS (Asia Pacific Breweries Singapore) mitigate 1,500 tonnes of carbon emissions annually, reducing its carbon footprint by approximately 20%. This is great! (Full Press Here)
Why Is This Cool?
For me, it’s about responsibility.
As a company that may not produce it’s own beer and spirits, we sure do play a part in its wide distribution and sale. As a company, we take measures, however small they may be, to be a responsible company around the production, sale and consumption of alcoholic beverages. I’m proud to see a industry leader taking responsibility a step further and building a through the line process of sustainability.
The impact may not be felt immediately, but as we and our breweries grow, thinking and ideas such as solar brewing alternatives will have long-term positive effects on our communities, environments and ultimately our markets.
I look forward to a point where we can begin selling Tiger Beer, as well as it’s related brands on our store and be a small part of this social statement.
Check Out this Ben Brown Vlog of the Factory:
Check out the promotional video, it’s insightful:
Also published on Medium.